Chloë Lane

Freelance NCTJ-trained journalist and content specialist.

It's nice to meet you

My name is Chloë Lane

I'm a freelance journalist and copywriter, specialising in higher education and business. I have more than eight years of experience writing for some of the biggest names in higher education – QS, GMAC, and BlueSky Thinking. If you're looking for writing that stands out from AI, you've come to the right place.

About Me

Chloë is an outstanding writer and editor who makes complex topics engaging and easy to understand, and a joy to read. She is creative, thoughtful, and knows how to generate thought-provoking articles that a busy reader will finish.

We have worked together for more than 3 years, and as the content manager for our thought leadership publication, BlueSky Thinking connecting faculty research and expertise to the news of the week and to the trends behind it. Chloë consistently demonstrated that rare journalism skill of finding the right angle for a story, cutting what wasn't working, and delivering a really well-crafted and meticulously researched finished article.

If you need complex ideas turned into clear, engaging content, talk to Chloe. She is really good at it, and great to work with.

Matt Symonds, Co-founder of QS, Editor in Chief of BlueSky Thinking

Stephanie Mullins-Wiles, COO BlueSky Education

Content Services

Thought leadership content

I interview founders and senior leaders to uncover their ideas and get their message across in articles of around 800-1000 words. This can then be shared on your website or published as an article on LinkedIn.

Website content

A blog can be more than just filler content. I can write helpful, expert-led content, written with SEO in mind, that will help drive people to your website. Alternatively, if you’re simply struggling to write web page content, I can do that too!

Ghostwriting

You’d be surprised how many senior leaders don’t have time to write their own LinkedIn and media content. Take the pressure off and let me write it for you. It’s downright spooky how I’ll capture your tone of voice.

Journalism

Good storytelling is highly in demand, but hard to find. With eight years’ experience writing for higher education and business media, I know how to find the interesting angle and reach the right interviewees.

Feature articles

Research-led content

OpEds & analysis

Editing

Expert interviews

Profiles & case studies

Why choose Chloë over Claude?

I have eight years’ experience writing for business and higher education publications, and I’m a gold-standard, NCTJ-trained journalist. I also have worked in PR for more than three years, so I know what readers are looking for from both sides of the media spectrum.

Your content needs a human, not an LLM.

In the Age of AI, you’ll still struggle to find someone who prefers to read features written by Gemini, chapters by ChatGPT, or website copy crafted by Claude. People connect with people, and that’s what I aim to do with my writing.

Chloë Lane

8 years writing for higher education and business publications

3+ years in business education PR

4 years as a Content Editor for QS

Gold-standard NCTJ-trained journalist

BA Economics from University of Reading

Get in Touch

If you’d like to hire me for anything writing related or just fancy a chat, drop me an email, and I’ll get back to you as soon as I can. You can also find me on social media through the icons below.

Chloë Lane

chloeisabellalane@gmail.com

07580 825200